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About Us

We are seasoned professionals who understand that the true value of an idea is in its execution, realization of impact and the building of a legacy.


‘Game recognizes Game’ – we constantly seek out those we can work with to enhance and leverage synergies. We are weary of duplication and believe in the power of the collective.


Our Leaders in Training (LiT) brigade – high school and university graduates – have the heart and head for others and want to make a career of building communities. They are emotionally intelligent, socially aware and have a growth mindset.

Our Values

We know it takes people with different ideas, strengths,
interests, and cultural backgrounds to make our company succeed.







With an MBA degree from the Gordon Institute of Business Science, operating in various senior to executive management positions in organizations, and as a Partner at a consulting firm and serving on Boards of companies, Dudu Makhari brings a wealth of experience and knowledge to 18 Area. Her extensive portfolio across industries has sharpened her business acumen and worked to deepen her stakeholder management skills. It is her passion, skill and experience that have been the driving force behind successful business, publicity and social development campaigns.
Ms. Makhari is the burst of energy you need to get past convention, to see beyond theory and to make decisions that will impact the future of your business, our people and our country.

A worthy vision attracts great worth